Our story began in 1973 when Jorawar Yadav, a young visionary at 19, noticed the challenges people faced in getting high-quality milk. The conversations around "Where to find pure and good milk?" and concerns about adulteration were all too common. Motivated by a desire to make a difference, Jorawar Yadav founded Jorawar Dairy, later known as Sunrise Milk. Starting with just 25 liters of daily procurement, we quickly grew to 5,000 liters per day within two years, thanks to the dedication of our 30-strong team.
In 2010, Virendra Yadav and Pritam Yadav, sons of Jorawar Yadav, joined the business and expanded it to new heights. Despite facing challenges like adulteration, suicides in rural areas, and health issues in urban cities, Sunrise Milk emerged as a trustworthy brand for milk procurement. In 2023, a realization struck Virendra and Pritam – the original vision of providing 100% pure milk to end-users was not fully realized due to intermediaries. Determined to fulfill this vision, they launched a new brand in January 2024.
Indulge in a range of exquisite dairy products crafted with care. From the richness of Sunrise Pure milk to a variety of wholesome delights, our products bring the essence of purity to your table. Experience the goodness in every bite!
Know More
“Bhaiya pure/acha doodh kahan milega” “Bhaiyaji please doodh mein sirf paani hi milana” “doodh kadwa lag rha hai”, As per FASSI survey,“68% of milk in India is adulterated” “Suicides in rural areas” “Health problems in urban cities''. Hearing such conversations and facing the issue personally for years, youngsters(19), Jorawar Yadav (Founder- Jorawar Dairy) got the idea of Jorawar Dairy. Jorawar Yadav founded Jorawar Dairy ( Unregistered organization) in 1973 to address the issue of getting high-quality milk to the final consumer.He buys milk from the farmer and delivers it right to the door of urban customers.
Jorawar Dairy begins with the daily procurement of 25 liters and, in less than two years, grows to 5 K liters per day with 30 staff. In 2010, Virendra Yadav and Pritam Yadav joined their father's business and expanded it to new heights. They registered the organization in 2010, and named it Sunrise Milk. Sunrise Milk had established itself as a trustworthy brand for Milk Procurement soon. Sunrise Milk meets the highest standards of modern milk organizations. After the lockdown, in 2023, Virendra and Pritam come to the realization that their vision of Sun Rise Milk has not yet been fulfilled. His father founded a company with the goal of providing end users with 100% pure milk, but due to the involvement of intermediaries, that goal has not yet been fulfilled.
In order to deliver 100% pure milk to the final customer within 14 hours of fetch, Sunrise Milk launched a new brand in January 2024.Farmers developed the dairy checkoff to promote purity, flavour, and trust.
Sunrise Milk notes that animals do not receive all the nourishment needed to produce high-quality milk from the conventional feeding methods. In order to boost animal productivity, Sunrise Milk supplies farmers with its own line of bovine feed, which includes all the essential nutrients—proteins, carbs, fat, fiber, vitamins, and minerals—in the right amounts to produce high-quality milk.